WESTERVILLE, Ohio – AVV, a provider of prospect management systems for the automotive retail industry, and a division of Dominion Enterprises, has introduced two new reports for its Web Control product.

The new reports, Lead Source Performance and Salesperson Performance, combine data from existing reports to get a complete picture of source and salesperson performance that can be quickly compared in an easy-to-read layout.

Information is displayed in graphs utilizing Microsoft Silverlight, the next-generation cross-browser platform for delivering rich media through the Web. Data on prospects, sales, closing ratios, gross profits and lead costs are displayed graphically in a month-by-month view. Filtering and sorting capabilities help organize and evaluate report data quickly.

"The goal of the reports is to give managers one place to evaluate the performance of their lead sources and salespeople, and measure return on these two valuable resources," said Ed Braunbeck, general manager of AVV.