FARMINGTON HILLS, Mich. — Bank of the West, a full-service regional financial services company serving customers in the West and Midwest, has joined the growing roster of finance sources on RouteOne’s Web-based credit application management system.

Bank of the West holds $58.4 billion in assets, operates more than 700 commercial and retail banking locations, and has approximately 10,700 employees. Bank of the West operates distinct units to provide a range of superior deposit, credit and investment products and services, including National Consumer Finance, which provides automobile and RV/marine credit.

"Bank of the West believes, as we do, that providing dealers the best-in-class tools for managing their business is a key component of superior customer service," said Mike Jurecki, RouteOne CEO. "We are proud to assist Bank of the West in providing accelerated service to their dealer customers."

"RouteOne will allow Bank of the West to tailor our financial services to the large networks of automotive dealers aggregated through the joint venture system," said Mark Beecher, national indirect sales and marketing manager for Bank of the West's National Consumer Finance division.

In addition to providing access to both captive and non-captive finance sources through a single portal, RouteOne offers a wide variety of tools to assist dealers in managing their day-to-day business, such as a detailed reporting suite, DSP integration and credit bureau access, all within a single desktop application. RouteOne's open integration business model allows dealers to integrate with their choice of a wide variety best-in-class partners, including DSPs, CRM systems, F&I modules and menu providers.