CINCINNATI — Multichannel marketing solutions provider OneCommand has announced that leading subprime lender BarNone has chosen OneCommand to help increase its Internet lead response rate. The Columbia, Md.-based bank has already seen an 8 percent increase in appointment rates since adopting OneCommand’s Voice Messaging solution.

According to BarNone COO Dan Staub, the lender has been able successfully use OneCommand’s technology to rapidly reach Internet customers. “OneCommand has been a wonderful partner to work with," Staub said. "We buy Internet leads that are complete credit applications and try to reach numbers once from our call center ... if that first attempt is unsuccessful, we switch to OneCommand. A voice message is then left for the customer to call us back. This has significantly reduced our costs and increased the contact rate with these customers. The problem is we need to talk to these potential customers in order to schedule appointments. They respond well to our OneCommand voice messages and contact us back on our 800 number. OneCommand has basically built a better mousetrap with good technology and a good concept – it’s a great idea.”

“BarNone is a leader in the special finance space and we are very excited to help reduce their costs and increase the effectiveness of their call center,” sail Al Babbington, OneCommand CEO. "Call centers can be a challenge as 60-70% of the time the consumer cannot be reached, necessitating several calls. It gets very expensive to make these repeat calls when the costs of the call, pay, benefits, etc., for call center personnel are factored in. OneCommand can get those costs down to a fraction of the cost and reaches 85-90% of target consumers with an average of just 1.2 phone calls."

OneCommand plans to release the latest version of its powerful technology platform, OneConnect, in the summer of 2008. OneConnect Version 3.5 promises to arm clients with an enhanced suite of simple and easy-to-use customer communication tools, enabling the design and execution of targeted and effective multichannel marketing campaigns.