MENU
SEARCHJust three months after Big Dog Motorcycles launched its bikes in Canada, the company delivered its initial shipment of motorcycles to Belgium.
WICHITA, Kan.— Just three months after Big Dog Motorcycles launched its bikes in Canada, the company delivered its initial shipment of motorcycles to Belgium.
The company named the Belgium-based Legend Motorcycle Group as its European distributor and anticipates 10 dealers to be established by spring 2010.
“With nearly two million motorcyclists in Europe, it is an extremely important target for Big Dog Motorcycles, and we’re proud to work with Legend Motorcycle Group to spread the pure American V-twin riding excitement Big Dog Motorcycles has ignited in North America,” said Doug Stuhlsatz, the company’s vice president of sales, marketing, and administration.
“The partnership of Big Dog Motorcycles and Legend is perfect. Their knowledge of European motorcycle compliance, industry, and dealers will be extremely beneficial and an unparalleled resource as we continue to expand globally,” he added.
After 15 years of business in the United States, Big Dog is making international distribution a key growth strategy. In addition to expanding its dealer base in Canada and Europe, Big Dog Motorcycles is in advanced negotiations with distributors in the Middle East and is also actively pursuing South Africa, Australia, and parts of Asia. The company anticipates international sales to be 10 to 20 percent of its total sales by 2011.
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
Read More →
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →