BMW FInancial Rolls Out Columbus Day Campaign
BMW Financial Services, through its BMW On Demand division, is allowing car shoppers to take the BMW 328i for a spin over the Columbus Day holiday weekend.
WOODCLIFF LAKE, NJ — For Columbus Day weekend, BMW On Demand is rolling out a campaign that will allow car buyers in the Northeast to explore the New York Tri-State region in a new BMW 328i.
The recently added Fall Weekend Special invites consumers to experience the 328i for a flexible four-day weekend with unlimited mileage for the price of a three-day period.
“What a great way to enjoy this long, fall weekend,” explained Shaun Bugbee, vice president of sales and marketing at BMW Group Financial Services. “You can reserve a new BMW 328i online then pick it up Friday morning at the appropriate BMW Center and enjoy it throughout the long weekend.”
BMW on Demand USA, a division of BMW Financial Services North America LLC, is allowing car buyers to reserve their 328i for this weekend on www.bmwondemandusa.com.
More F&I
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →