WILKES-BARRE, PA. — F&I products provider GWC Warranty has promoted Cynthia Bodden to the position of area vice president of sales for the Mid-Atlantic region, the company announced.

In her role, Bodden, previously the GWC Dealer Consultant in Philadelphia and Southern New Jersey, will work with GWC Dealer Consultants in the Eastern United States to improve existing dealer partnerships and seek new opportunities to help dealers sell more cars by giving car shoppers the confidence to become car buyers.

“Cynthia’s advanced knowledge and experience of our industry coupled with an outstanding rapport with dealers made her the ideal fit to lead GWC’s Mid-Atlantic region,” said GWC Warranty CEO & President Rob Glander. “We’re confident that her addition to the talented sales leadership team already in place will put GWC Warranty in position to deliver on our best-in-class promise to more dealers than ever before.”

Bodden’s promotion follows more than four years of successful account management at GWC Warranty. A King’s College graduate, Bodden immediately joined GWC and fostered partnerships with dealerships in Philadelphia and Southern New Jersey. As Mid-Atlantic area vice president she will oversee dealer consultants and work closely with dealers in Maryland, New York, New Jersey, Ohio, Pennsylvania and West Virginia.