While automakers continue to pile cheap loans, deep discounts and soaring rebates on cars and trucks, dealers are adding cruises, sports
tickets, computers and free gas to lure buyers, according to USA Today.
Buyers in Driver’s Seat as Auto Incentives Take a Leap
by Staff
February 21, 20031 min to read
Dealers say it's a way to reach consumers who know they don't have to hurry in today to get a
deal because tomorrow's offer probably will be better. For buyers, it's another reason to consider a purchase, along with sky-high incentives that help make cars more affordable than they've been in 25 years, USA Today said.
The offers are likely to continue as inventories climb and the pool of buyers remaining in the market likely shrinks. Practically every automaker is now fighting the incentive war, which shows no sign of
abating, USA Today said.
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