SARASOTA, Fla. — Email marketing agency Cactus Sky Communications Inc. has announced the addition of eSaturation eMail to its eProducts suite. By utilizing a database of 120 million double opt-in email addresses, Cactus Sky hopes to offer dealerships a more targeted and cost-effective marketing strategy.

"In these difficult economic times, most dealerships pull back on marketing and advertising," said Irish Carroll, Cactus Sky's president, "so we wanted to create a product that was very low cost, easily measurable, and had the ability to generate a high rate of return. With eSaturation eMail, we are able to provide a powerful alternative to traditional advertising."

eSaturation eMail was designed to give dealerships the ability to market to a large number of local consumers at a fraction of the cost of direct mail. The program delivers a series of promotional and informational emails to targeted consumers within a specified radius of their dealership; as many as 700,000+ within 30 miles, according to the company.

"Communicating via email allows dealerships to establish invaluable online relationships with customers and prospects, deliver information, generate leads and sales, as well as dramatically increase traffic to their Website," said Peter Martin, CEO of Cactus Sky Communications.