FI showroom red and grey logo
MenuMENU
SearchSEARCH

CallCommand Appoints Mike Martinez to COO

CallCommand announced the appointment of Mike Martinez, formerly CallCommand's executive vice president of products and strategy, to the newly created position of president and chief operating officer.

by Staff
December 10, 2007
2 min to read


Cincinnati, OH — CallCommand announced the appointment of Mike Martinez, formerly CallCommand’s executive vice president of products and strategy, to the newly created position of president and chief operating officer. Martinez will be responsible for day-to-day operations and the focused execution of CallCommand’s 2008 business plan. He will report directly to Al Babbington, CallCommand’s CEO, and will be based out of CallCommand’s Irvine, Calif. offices.

CallCommand has experienced tremendous growth over the past five years and currently enjoys greater than 12 percent market penetration in its core automotive vertical, according to the company. In order to continue its aggressive growth strategy and actively engage the business community and external markets to prepare for several new technology releases in 2008, the company created the new position of COO and president.

Ad Loading...

“Mike has had a tremendous impact on CallCommand since his arrival,” says CallCommand’s CEO Al Babbington. “The entire product team has done sterling work this year in expanding our technical capabilities and building our company a new, consolidated operating platform, and I’m excited to have him step up to this new level of responsibility.”

Martinez has been with CallCommand for just over one year. Prior to CallCommand, Martinez co-founded and served as president and CEO of Four Creeks, a broadcast voice messaging system which was acquired by CallCommand late last year. Prior to that Martinez held the position of vice president of sales, marketing and products at The Cobalt Group for four years. He also served for five years at Lucent Technologies as general manager of marketing, and for seven years in a variety of roles at Microsoft.

“It’s been a great experience working with such a dynamic and growing company over the past year,” Martinez says. “CallCommand is on the cusp of some very exciting opportunities, and I am thrilled to step up and take this position to help ensure its success.”

For more information, visit www.callcommand.com.

Topics:F&I

More F&I

Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
SponsoredSeptember 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&ISeptember 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&Iby Hannah MitchellAugust 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&Iby Lauren LawrenceAugust 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&Iby Justin B. GasmanAugust 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Ad Loading...
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →