CallCommand Appoints Zator as Vice President of OEM Solutions
CallCommand, a provider of Web-based solutions that increase customer retention, loyalty and automobile dealer profitability, has appointed Monte Zator to vice president of OEM Solutions.
CINCINNATI — CallCommand, a provider of Web-based solutions that increase customer retention, loyalty and automobile dealer profitability, has appointed Monte Zator to vice president of OEM Solutions. In this new position Zator will be responsible for the development of strategic automotive alliances, as well as increasing penetration with the major Asian and West Coast OEMs. He will be based out of CallCommand’s Irvine, Calif. office.
Zator brings to CallCommand more than 25 years of senior management and executive experience in automotive sales and marketing. Prior to CallCommand Zator was managing director, West Coast OEM, with Reynolds and Reynolds, where he managed a team that supervised Reynolds/OEM client marketing and execution campaigns. Prior to that he served as vice president sales-automotive OEM Alliance for Who’s Calling. Before Who’s Calling, Zator served as vice president of marketing at Autobytel.com.
Zator has an extensive marketing background in automotive based marketing communications.
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →