HOUSTON, Texas — CAR-Research XRM today announced the release of a new e-book called “Victory by Inches: The Key to Auto Dealers’ Sales Success in a Social World.” The best practices guide for auto dealerships links CRM strategies to social media marketing.

“Social media at your dealership doesn’t mean much if the sales team is forgetting the basics — those foundational socialization steps known as the road to the sale, customer follow up, and prospecting the household for additional opportunities,” said CAR-Research XRM President and COO Patrick Kelly. “Soliciting friends and followers via Facebook, Twitter or dealer review sites is valuable, but it must be secondary to personal engagement on the showroom floor.”

Victory by Inches: The Key to Auto Dealers’ Sales Success in a Social World shares how dealerships create social selling cultures and convert more shoppers into buyers, whether coming into the store after visiting the dealership’s website or Facebook page, getting referred by a friend, or because the store just happens to be in a convenient location.