NORCROSS, Ga. — This week, F&I product provider EasyCare welcomed Carl Grane as its new director of training. The 28-year industry veteran will spearhead the development and execution of new financing, sales, and service training programs, as well as refine the company’s overall training strategy for internal employees, agents and dealers.

Grane and his team are working on developing a blended learning approach. They are currently updating EasyCare’s training materials and funneling them through a variety of learning channels, including group seminars, webinars, virtual video, and in-dealership live training.

“There is tremendous opportunity here. EasyCare has a wealth of training platforms and a driven team that has execution down to a science,” said Grane. “Our goal is to couple proven traditional methods with today’s leading technology programs, based on individual client and dealer needs so they can drive their business to its full potential. I am thrilled about the positive impact we’ll have and that I get to be part of it.”

Grane joins EasyCare from American Financial & Automotive Services, where he served as dealership development manager for the last three years. He also served as director of associate development for World Class Automotive Group, and district sales manager and manager of training and development for Gulf States Financial Services Group.

“With such a strong background and work ethic, we’re thrilled to have Carl on the team,” said Scott Penn, vice president of business performance for EasyCare. “His expertise will further enhance our ability to help drive execution and performance at every dealership level.”