Cars.com Earns Highest Dealer Satisfaction Ranking
Online retailer Cars.com earned the highest ranking in J.D. Power and Associates' 2008 Dealer Satisfaction with Online Buying Services Study. The study was released this week and ranked Cars.com highest in used-vehicle business generation and transmission of leads.
CHICAGO — Online retailer Cars.com earned the highest ranking in J.D. Power and Associates' 2008 Dealer Satisfaction with Online Buying Services study. The study was released this week and ranked Cars.com highest in used-vehicle business generation and transmission of leads. The retailer also ranked second in satisfaction ratings for new-vehicle leads and improved in every new-vehicle performance factor since the 2007 study.
"In a highly competitive industry, this research demonstrates that dealers recognize the unique value Cars.com delivers in connecting them with in-market, ready-to-buy shoppers," said Mitch Golub, president of Cars.com. "As dealers increasingly rely on Internet advertising to generate business, we are constantly looking for new ways to fuel their success. We continue to invest at record levels across all aspects of our business to bring car shoppers to our site and support our dealer partners with e-mail, phone, Website and walk-in traffic."
Additionally, nearly three-quarters of Cars.com's dealers said they attended at least one of the company's training sessions in person, online or by phone, according to the study.
"Our dealers recognize us as business partners who provide value beyond the leads we deliver," Golub said. "We demonstrate this commitment through our national dealer consulting and training program that allows us to reach thousands of dealers each year with our in-market sessions and online newsletter and Webinar series. We work with our dealers to optimize their online advertising and Internet sales processes so they can quickly and cost-effectively convert leads into sales."
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →