CHICAGO – Cars.com will host a Webinar to discuss how dealers can start the new year off right and drive more sales despite the current economic downturn. The free, hour-long event, "Tough Times Require Smart Sales: Timely Tips to Help You Sell More Cars in 2009," begins at noon ET on Jan. 9.
“Dealers who look beyond the grim economic predictions recognize the potential this market offers,” said Ralph Ebersole, Cars.com director of automotive consulting and dealer training. “By consistently adhering to their process and aggressively staying with shoppers until they buy, they position themselves to win deals now and gain market share when the economy recovers.”
Ebersole, who has more than 20 years of automotive industry experience, will lead the session. Attendees will get tips pertaining to inventory, listings, communication and leveraging the marketing power of the Internet.
“Tens of millions of new and used cars will be sold in 2009, so there’s no reason to abandon sales fundamentals that work,” Ebersole said. “Fewer car buyers may be in the market, but with a solid internet marketing plan and sales process you can reach them and win their business. In this type of market, it’s essential to stock the vehicles shoppers want at a competitive price, and give them a reason to buy from you.”
Dealers interested in attending or learning more about this month's DealerADvantage Live webinar may visit Cars.com’s DealerCenter, where they can register to attend the event and view archived recordings of past events.
Dealers do not have to be Cars.com customers to attend the webinar, but they must download free WebEx software to participate.
