IRVINE, Calif. and LAKE SUCCESS, N.Y.— CDMdata Inc., a Kelley Blue Book company, and DealerTrack Inc., a subsidiary of DealerTrack Holdings Inc., have forged a partnership to leverage DealerTrack's vehicle inventory data and analytics, while integrating CDMdata's Internet marketing experience and Kelley Blue Book's marketing and valuation expertise.
The relationship will enable dealers to provide more accurate vehicle details, images and customized vehicle comments through one data entry point, eliminating the need to update multiple automotive sales Websites.
"By joining forces, CDMdata and DealerTrack's data and tools provide a more efficient way for dealers to manage the entire used-vehicle lifecycle," said Mike Romano, chief operating officer for CDMdata Inc. and senior vice president of dealer strategy for Kelley Blue Book. "As this relationship continues, dealers can expect better offerings from these industry leaders to help sell more vehicles."
In addition to the planned efficiency enhancements, DealerTrack already provides market data that is used to support the inventory pricing and marketing strategies delivered to CDMdata dealership customers. DealerTrack's pricing analytics product has been integrated into CDMdata's Market Pricing tool so dealers can better price their inventory based on real market data and leverage Kelley Blue Book Values.
"Dealers can achieve greater value and efficiencies in their inventory and online marketing efforts with the combined strengths of these two organizations," said Raj Sundaram, senior vice president, solution and services group at DealerTrack. "Together, these organizations are giving dealers an advantage in the marketplace with access to actual market data, trusted valuations and better marketing potential."
For more information about Kelley Blue Book and CDMdata dealer products, services and solutions, please visit www.800bluebook.com. For more information about DealerTrack Inventory Optimization and other solutions, please visit www.dealertrack.com/inventory.
