CENTENNIAL, Colo. -- CENTRIX Financial has entered into an agreement with Bar None Automotive to provide auto loans to credit-challenged borrowers nationwide. The agreement combines Bar None’s loan-application lead expertise and extensive marketing presence with CENTRIX’s ability to fund loans in partnership with its national network of financial institutions and automotive dealers.

“Bar None is now using CENTRIX credit guidelines for applications, which will ensure a substantial approval rate for loans that are sent to us,” said Robert E. Sutton, chairman and CEO of CENTRIX.

“In the past, Bar None has not been able to accept applications in some parts of the country,” said Bar None CEO Jim Crouse. “Now, we can work together to take those consumer inquiries and seamlessly pass them on to CENTRIX through their network of auto dealers.”

As part of the partnership, Bar None is sending its consumer vehicle sales leads to automotive dealers with CENTRIX as the suggested finance company. In addition, Bar None’s direct mail to consumers is now co-branded with the CENTRIX Financial name.