Garden City, N.Y. and Mahwah, N.J.— Chase and Jaguar Land Rover North America LLC launched the U.S. private label customer financing brands, Jaguar Financial Group and Land Rover Financial Group.

“With the financial strength of Chase, Jaguar Financial Group and Land Rover Financial Group will provide our customers and dealers with competitive financial products and dedicated service, consistent with the world class ownership experience of Jaguar and Land Rover automobiles,” said Gary Temple, president of Jaguar Land Rover North America.

This expands the relationship established in January when Chase became the exclusive U.S. auto finance provider for Jaguar and Land Rover. Chase provides a dedicated team to manage the retail, lease and floorplan finance needs for the 340 U.S.-based Jaguar and Land Rover dealers.

"Chase is committed to helping Jaguar and Land Rover drive incremental sales," said Marc Sheinbaum, chief executive officer for auto finance at Chase. "We are excited about our relationship and proud to serve Jaguar and Land Rover customers under the brands they know and value so highly."

Chase was the No. 1 auto lender in the United States in new loan production through September 2009, lending $18 billion to finance new and used vehicles for 900,000 consumers.