Chrome Systems Corp., provider of automotive data, configuration technology and commerce solutions, has announced an extended vehicle data agreement with The Reynolds and Reynolds Co.

Under the agreement, Reynolds will use Chrome’s new vehicle data and pricing tools for selected automotive retailing solutions including the Reynolds Generations Series® Suite, ERA® and Desking.

Chrome’s New Vehicle Data™ is a source of vehicle information containing year, make, model, style, technical specifications and price data from current calendar year and subsequent model years. It has exact, order-level vehicle descriptions and pricing. Thousands of automotive professionals and consumers use Chrome’s vehicle data and pricing tools to research, compare, order, finance and insure vehicles.

According to Chrome, this agreement helps reinforce its position as the “data standard” in the industry, benefiting retailers as well as consumers by creating consistency in vehicle pricing and descriptions across multiple channels throughout the retail automotive chain.

“Providing standardized and accurate vehicle descriptions for our dealers is important to us and Chrome helps us provide that to our clients,” said Jerry Kirwan, vice president, Supply Management. “Chrome’s data and tools will help normalize the descriptions for vehicles in dealer inventory and provide competitive comparisons for the dealer.”

Selected offerings from Reynolds incorporate Chrome’s data, as well as its desktop configuration tool, PC Carbook®, and its consumer-facing Web solution, Chrome Carbook®.

“Being the vehicle data provider for a market leader such as Reynolds and Reynolds is a huge honor for Chrome,” said David Mingle, Chrome president. “This agreement is an important development in our joint relationship.”

In a vehicle pricing study conducted by CNW Marketing/Research, Chrome was named the most accurate provider of new vehicle pricing, for two years in a row.

About Chrome

With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, vehicle ordering and inventory management tools, configuration technology and professional services to deliver complete enterprise solutions to all segments of the retail automotive industry.

These segments include manufacturers, fleet companies, dealers, Internet sites, supply chain providers, and financial institutions.

Chrome pioneered the technology behind electronic vehicle configuration and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American ordering system for General Motors and its 8,300 dealers. Chrome specializes in ordering systems for fleet management, serving 9 of the 10 largest fleet leasing companies.