Chrome Systems Corporation, provider of automotive data, configuration and comparison technology and commerce solutions, has announced the latest release of Chrome Inventory Everywhere(TM) an inventory editing and posting tool that the company says enables dealers and their web site designers to enhance and publish their inventory online, quickly and easily, and update as often as they like.

According to the company, the latest version of Chrome Inventory Everywhere (CIE), introduces several key enhancements most notably, faster import time, easier set-up, and automated updates. Dealers and their web site designers can update their inventory data in real-time and keep vehicle prices and information consistent across all published sources. Additionally, the VIN data from a dealer's DMS is first scrubbed and enhanced against Chrome's new vehicle data, to create the most accurate vehicle descriptions.

"With this release it's even easier and faster for auto dealers and their web site designers to quickly and frequently update inventory," said David Mingle, Chrome's president. "When consumers see something they want online, they expect it to be there when they visit the dealership, and CIE streamlines the process to keep inventory data updated across the board."

"With CIE 4.4, processing inventory is much more efficient," said Steve Kremer of Blossom Chevrolet in Indianapolis, Indiana. "CIE automatically populates the options from the VIN, making the whole process a lot easier for us."

Chrome Systems says it pioneered the technology behind electronic vehicle configuration and for more than 17 years has collected, analyzed and enhanced "raw" automotive data from manufacturers. The net result of this investment in data management is what is known as the Chrome Style ID, a unique and proprietary data value that gives detailed information about a specific vehicle beyond the VIN data level. Where other descriptions might stop at listing V-6 or V-8 as the engine options for a particular vehicle, the Chrome Style ID can display a detailed list of the Manufacturer's standard equipment and options, plus close to 100 different normalized feature categories.

Chrome Inventory Everywhere(TM) 4.4 is available immediately.

About Chrome

With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome says it provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions.