Chrome Systems

Corporation, provider of automotive data, configuration and comparison

technology and commerce solutions, has announced the immediate

availability of Chrome Inventory Everywhere(TM) (CIE) 4.1, an

inventory editing and posting tool that combines DMS inventory records

with Chrome's New Vehicle Data to give dealers vehicle-specific information.

With this release, the company says CIE combines a vehicle's VIN, Model Number and

Option Codes from the DMS (Dealer Management System) and links it to a

proprietary and accurate Chrome Style ID. The Chrome Style ID includes

the original ordering specifications.

"The Web continues to be a critical source of information for car

shoppers wanting complete by-model vehicle data. CIE provides that

environment in a format that dealership personnel will find to be

flexible, simple-to-use and accurate," said Art Spinella, CNW

Marketing/Research.

CIE 4.1 only imports vehicles that have changed in the DMS since

the last import operation, resulting in fast import times. A new

filter in CIE enables sales managers to quickly identify which vehicle

descriptions have changed, allowing them to update their inventory

with a minimum of effort.

Plus, CIE 4.1 also includes stock photos for 1997-2003 model year

vehicles and can automatically attach those images to inventory data,

ensuring every vehicle description exported to the Web has a photo.

"This latest version of CIE continues our commitment to be the

industry standard for quality, robust data," said David Mingle,

president of Chrome Systems. "Simply put, our goal is to help our

clients sell their vehicles. By equipping them with complete and

accurate information about their own inventory, we can help bring more

'ups' into their showrooms."

"CIE is the most powerful tool available to the edealer today.

Since implementing CIE, we've seen an increase of better-qualified and

ready-to-buy customers. I urge all dealers to take advantage of it,"

said Dave Oxner, president of Oxner Technologies Group Corp.

About Chrome

With more than 13,500 clients in the U.S. and Canada, Chrome provides vehicle content,

software, technology and services to deliver complete enterprise

solutions to all segments of the retail automotive industry. These

segments include manufacturers, fleet companies, dealers, Internet

sites, and financial institutions.

Chrome provides

the North American ordering system for General Motors and its 8,300

dealers.