Chrome Says Sample Study of Clients Shows Dealers are Moving Forward in Information Technology
Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, recently completed a survey of its clients and found that dealers are moving forward when it comes to IT. The majority of dealers who responded to the survey had DSL or higher Internet access and fast systems, among other findings.
Of the responses, the most surprising statistic was that 79 percent of clients have high-speed Internet access in their dealership. Seventeen percent reported still using a modem dial-up.
In addition, 37 percent of the clients responding as having 128 Megabytes or higher memory and 26 percent reporting 256 Megabytes. Only 6 percent had the lowest memory at 32 Megabytes. according to Chrome, more than 32 percent of the dealers responded with 1 GHz computer speed. The lowest speed, 133 MHz, garnered 10 percent of total respondents.
Accordin tot he study, the most popular operating system with Chrome Clients is Windows 98 with 38 percent of the clients responding with this system. Windows 2000 and Windows 95 were close behind with 27 percent and 16 percent of the total.
The results stated above are part of a random sampling of Chrome's dealers who use the desktop tool, PC Carbook, and the configuration tool, Chrome Carbook.
About Chrome
With more than 13,500 clients, Chrome provides vehicle content, vehicle ordering and inventory management tools, configuration technology and professional services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, supply chain providers, and financial institutions. The company is based in Portland, Oregon. For more information, contact www.chrome.com, 800-936-8906.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →