Chrome's Data Powers GMTI Celebro AutoChooser
Chrome Systems
Corporation, provider of automotive data, configuration technology and
commerce solutions, and Gannett Media Technologies International.
(GMTI), providers of multi-media ad management software, announced that Chrome's Vehicle Data will be used to power Celebro
AutoChooser(TM), an automated print and Internet advertising tool for
newspapers and dealers.
According to the company, Celebro AutoChooser is a multi-media publishing system that helps
newspapers generate higher incremental revenue, increase advertising
lineage, reduce costs and improve advertising relationships. Celebro's
Web-based technology offers newspapers and their automotive
advertisers automated ad production and advertising management
services through a central database. The centralized database stores
the information, including text and photos, allowing automated
productions of print, Internet and other multimedia advertising.
The company claims that with AutoChooser, dealers can capture inventory, advertising data
and photos in a single system and repurpose the data into classified
liners, display ads, direct mail, Web sites and other media to
generate quality leads.
"By standardizing on Chrome's data, we are ensuring that Celebro
AutoChooser's advertising management system contains the most accurate
data available for dealers and media sites," said Daniel Zito, GMTI
president and CEO.
David Mingle, president of Chrome said, "We are pleased to be
working with GMTI to advance the integration of print and online media
for their dealers."
About Chrome
With more than 13,500 clients, including half of all automotive
dealers in the U.S. and Canada, Chrome provides vehicle content,
vehicle ordering and inventory editing and posting tools,
configuration and comparison technology and professional services to
deliver complete enterprise solutions to all segments of the retail
automotive industry. These segments include manufacturers, fleet
companies, dealers, Internet sites, supply chain providers, and
financial institutions.
About GMTI
GMTI, a subsidiary of Gannett Co., Inc., is a developer of
database technology for newspapers, real estate companies and
automotive dealerships. GMTI's products help companies increase
revenue and reduce operating costs.
Gannett Co., Inc. is an international news and information company
that publishes 95 daily newspapers, including USA Today. The company owns a variety of
non-daily publications in the United States and USA Weekend as well as
Newsquest plc, a wholly owned Gannett subsidiary acquired in mid-1999,
which publishes in England with a portfolio of more than 300 titles.
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