Chrysler Group Marks 500,000th Certified Pre-Owned Vehicle Sale
The Chrysler Group marked the sale of its 500,000th Certified Pre-Owned Vehicle (CPOV) at Fletcher Chrysler Products in Franklin, Ind.
Auburn Hills, Mich. — The Chrysler Group marked the sale of its 500,000th Certified Pre-Owned Vehicle (CPOV) at Fletcher Chrysler Products in Franklin, Ind. To celebrate the milestone, the company presented the customers, John and Debora Seering, with an appreciation check equal to the amount paid for their recently-purchased 2006 Dodge Durango.
"We have purchased several vehicles from Fletcher Chrysler Products over the years and have always received very good service at the dealership," said John Seering. "We decided to buy Dodge certified because we knew we could find a dependable vehicle with a warranty and low mileage at a great value."
Furthermore, upon hearing news of the appreciation check, the Seering's turned around and purchased yet another Chrysler Group vehicle, a 2007 Dodge Ram Mega Cab pickup truck.
"We are very happy to have reached this 500,000 certified vehicles sold milestone, which demonstrates the value that Chrysler, Jeep and Dodge CPO vehicles continue to have in the marketplace," said D.P. (Bud) Place, senior manager of used vehicle sales and marketing, DaimlerChrysler Motors Remarketing. "We could not have reached this goal without the outstanding efforts of our Five Star dealers like Fletcher Chrysler Products, and the loyalty of our customers."
The Chrysler Group launched its Brand Spankin' Used CPOV brand in the U.S. in 2002 and was the last of the top-five volume automotive companies to enter the certified pre-owned vehicle segment. Yet the time taken to conduct research and analysis into the program has allowed the Chrysler Group to secure its position as the fastest growing certified used-vehicle brand since then.
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