Chrysler Offers Incentives Through Credit Union Program
Chrysler Group LLC is offering credit union members preferred pricing on all 2009 Chrysler, Jeep, Dodge and Ram Truck vehicles and a select number of 2010 vehicles through the“ Invest in America” program.
LIVONIA, Mich. — Chrysler Group LLC is offering credit union members preferred pricing on all 2009 Chrysler, Jeep, Dodge and Ram Truck vehicles and a select number of 2010 vehicles through the “Invest in America” program.
These “Affiliate Rewards” are available through Nov. 30 to credit union members regardless of where they gain financing.
“Chrysler Group is pleased to further our partnership with America’s credit unions by offering preferred pricing to the more than 90 million credit union members,” said Steven Beahm, vice president of sales operations for Chrysler Group LLC. “We believe the preferred pricing, coupled with available incentives, will give credit union members the help they need to purchase the new Chrysler, Jeep, Dodge or Ram Truck they are shopping for.”
“As ‘Invest in America’ sales pass 200,000 vehicles, research shows that credit union members are increasingly coming back to the domestic brands,” said David Adams, CUcorp CEO. “‘Invest in America’ is not only providing quality discounts, but it is helping communities across the country and our national economy.”
CUcorp research shows that almost 40 percent of credit union members, who bought through the “Invest in America” program, previously owned a competitor’s brand. The research also shows that members overwhelmingly found the discount to be very important in their decision to purchase a domestic vehicle.
More than 2,000 credit unions in all 50 states have been promoting the “Invest in America” discounts. Credit unions have financed more than $3.1 billion worth of vehicles through the program.
More Auto Finance

Interest Rates Further Squeeze Auto Consumers
Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.
Read More →
Mind Your Process
Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.
Read More →
Top Five Credit Application Fraud Flags
Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.
Read More →
More Auto Loans for the Taking in August
Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.
Read More →
July Was Hot for Auto Borrowers
Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Auto Refi Savings Surge
Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.
Read More →
Subaru Enters Lending Business
The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →