FI showroom red and grey logo
MenuMENU
SearchSEARCH

College of Automotive Management Opens Northern California Branch

PLEASANTON, Calif.--The College of Automotive Management opened its newest branch in Pleasanton, Calif.

by Staff
April 27, 2004
3 min to read


PLEASANTON, Calif.--The College of Automotive Management opened its newest branch in Pleasanton, Calif.


"This is another exciting step for us as we pursue our goal of expanding our college to every major metropolis in the United States," said Eric Andersen, president and chief executive officer. "This new branch will provide recruitment, training and placement assistance to the dealers and lenders in the Bay Area. Our first class of career students from the Bay Area is committed to long-term careers in the automotive and lending industries."

Ad Loading...


The College of Automotive Management has been recruiting, training and helping place career-minded individuals in the automotive and lending industries since 1992. Graduates of the college are offered to employers at no charge. Most are hired as F&I managers, special finance managers, Internet department managers and corporate sales representatives for companies that sell products to dealers or lenders. They are also hired as loan officers at automotive lending institutions. Employers who want to train their current employees in the areas described can enroll them in classes offered daily in San Diego, Los Angeles, Orange County, Calif., and now Pleasanton.


Sharon Van Brunt, a graduate of the College in 1993, is the new associate director of the Pleasanton branch.


"As a previous general manager of a dealership and owner of my own F&I software business, I can appreciate what the college can do for the auto dealer as well as companies doing business with dealers in the Bay Area," said Van Brunt. "One aspect of our company that makes us unique is that the college does not sell any products--only training. That allows the college to do business with dealers as well as product companies and agencies without replacing their relationships with their dealer groups. Dealers can hire our graduates for free or send their employees in for specific foundational training to be promoted from within, and do it all on an as-needed basis without contracts or long-term commitments."


The college offers up to 240 hours of curriculum in sales, Internet department management, F&I and special finance, loan underwriting, legal compliance and desking/deal structuring. All curricula are based on ethical procedures with complete disclosures and legally compliant word tracts.


"We want every customer who does business with a College of Automotive Management graduate to be completely satisfied and to fully understand their purchase when the business is done," said Keith Tuber, the College’s vice president of corporate communications. "We believe that is the source of repeat and referral business for all companies, and that is the backbone of our teaching methods and curriculum."

Ad Loading...


Graduates also benefit from the strategic alliances the College has forged over the years. Currently, a graduate can earn up to 28 college credits good toward any of Northwood University’s associate's or bachelor's degree programs through a unique articulation agreement with Northwood. The college also utilizes the most current industry software applications, such as Advent, Pro Profit Plus, AVV Web and others, for the benefit of graduates and their employers.

Topics:F&I

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →