Cowboy Corp, an automotive customer relationship management (CRM) solutions company, announced Mar. 26 a partnership with Arkona Inc., a provider of automobile dealer management solutions (DMS). According to the companies, the result of this agreement will enable automotive dealers across North America to run a fully integrated, Internet-based DMS and CRM solution.

Cowboy's Prospector 3 is an Internet-based CRM that, according to the company, manages all sales, marketing and service processes in one solution. Cowboy Corp claims that Prospector 3 enables dealerships to realize increases in many areas including overall sales, be-backs, closing ratios and CSI scores. Prospector 3 has been designed to integrate with existing Dealer Management Systems.

Arkona says their Dealer Management Suite provides value through its relational database design, client support/training, and integrated, full-featured modules for each department.

"Our customers have been asking us for a DMS solution that takes advantage of the full power and flexibility of the Internet while improving their bottom lines," says Lynn Kauffman, president of CowboyCorp. "We look forward to the enormous benefits available to dealers with a fully integrated Prospector-Arkona solution."

"Through requests we've received, we know that our dealers want DMS integration with Cowboy Corp.'s products," said Arkona vice president, David Jenkins. "Prospector 3 is a robust, leading-edge solution that we consider to be a perfect match for our customers."

About Cowboy Corp

Cowboy Corp is an application service provider (ASP), providing customer relationship management (CRM) and lead management products and services as well as Web sites for the automotive retail industry.

Cowboy's flagship product, Prospector, is a software application that integrates all departments' customers and leads into one database and interfaces with existing Dealer Management Systems (DMS). According to Cowboy Corp, features include third party lead integration, customized automated follow-up, email campaign manager, daily agenda, live desk log, electronic worksheet, automated service reminders and mileage follow-up, drivers license swipe, wireless notification, extensive management reports, data mining and inventory tools.

For more information regarding Cowboy Corp and its products or to arrange a test drive of the Prospector system, visit www.cowboycorp.net or call 1-877-558-6917.

About Arkona

Founded in 1996, Arkona is a public company in automotive management solutions.

According to Arkona, the Dealer Management Suite leads the market in e-business solutions for automotive dealers that integrate back office systems with a retail Web presence.

In this market Arkona says it is one of the first premier application service providers (ASP).

For more information visit www.arkona.com.