Cowboy Corp has announced the release of Prospector v2.5, which is "packed with features focused on optimizing the automotive sales process," according to a company press release.

New features include a driver’s license swipe device, the ability to push data into a dealership management system (DMS), ability to print a worksheet directly from a customer’s record, to distribute leads using a round robin process and to email a customer a highly detailed vehicle profile complete with photo.

The addition of a driver’s license swipe device provides instant and accurate entry of a customer’s vital information into Prospector’s database – with correct spelling of full name, mailing address and birth date, according to Cowboy Corp.

The ability to ‘push’ data into a dealership management system eliminates double entry and speeds up the sales process. All data is forwarded to the F&I office at the push of a button.

The electronic worksheet prints a complete worksheet with all the customer’s information including the details of the vehicle being sold thereby, reducing human error and again speeding up the sales process.

The round robin feature automates the internal lead distribution process ensuring that leads are distributed evenly among sales people and if a lead hasn’t been responded to, it is forwarded to another sales person – ensuring that all leads are responded to in a timely manner, according to Cowboy Corp.

In addition, customers now also have the ability to email a prospective customer a highly detailed profile of a vehicle including a photo of the vehicle, stock number, features and pricing, according to Ruby Osten, chairman and CEO of Cowboy Corp.

“Prospector v2.5 delivers on our promise of continuously improving the speed and efficiency of a dealership’s sales process," Osten said. "These easy-to-use features have been developed as a result of ongoing feedback and interaction with our Dealer Advisory Group."

All Prospector users have been automatically upgraded to v2.5, according to Osten.

About Cowboy Corp

Cowboy Corp is an application service provider (ASP), providing customer relationship management (CRM) and lead management products and services as well as Web sites for the automotive retail industry.

Cowboy’s flagship product, Prospector, is a software application that integrates all departments’ customers and leads into one database and interfaces with existing Dealer Management Systems (DMS). Features include third party lead integration, customized automated follow-up, email campaign manager, daily agenda, live desk log, electronic worksheet, automated service reminders and mileage follow-up, drivers license swipe, wireless notification, extensive management reports, data mining and inventory tools.

For more information regarding Cowboy Corp and its products or to arrange a test drive of the Prospector v2.5 system, visit www.cowboycorp.net or call Zaheer Molu at 1-877-558-6917.