First Advantage CREDCO, a provider of automotive specialty credit reporting solutions, has integrated its CreditMaster solutions with Reynolds and Reynolds’ dealer management system (DMS), POWER.

CreditMaster solutions are already integrated with the Reynolds ERA DMS. Under the expanded partnership, First Advantage CREDCO will deliver CreditMaster credit reports, in addition to identity verification tools and Office of Foreign Assets Control (OFAC) screening through the POWER sales and finance platform for automotive dealerships.

The integration of First Advantage CREDCO's product solutions will give participating Reynolds dealers fast and convenient access to consumer credit reports, and help them maintain compliance with the new Red Flags Rule that went into effect January 1, 2008.

"Our integration with First Advantage CREDCO further expands POWER’s functionality," said Jon Strawsburg, vice president of product planning for Reynolds and Reynolds. "Now, POWER customers have convenient access to CreditMaster tools to help them run their business, including identity verification solutions and tools to maintain federal compliance requirements."

First Advantage CREDCO's Red Flag Solution, a comprehensive offering of credit reporting services, identity verification and OFAC screening, is designed to help dealers comply with the new Red Flags Rule, which require them to establish and maintain an identity theft prevention program by Nov. 1.

"Our expanded partnership with Reynolds helps our mutual customers verify potential customer identities automatically with every credit report," said Eric Rumsey, president of First Advantage CREDCO. "Seamless integration provides fast, convenient access to credit information, important identity verification and compliance solutions – directly from their POWER dealer management system."

Since 1993, the two companies have enjoyed a successful business relationship based on CreditMaster, First Advantage CREDCO's private-labeled credit information solutions for the Reynolds ERA DMS. The integration of CreditMaster to the Reynolds POWER DMS expands this relationship, providing another value-added convenient service to Reynolds and Reynolds dealer customers.