F&I Showroom Magazine

Subscribe | Digital Edition

MENU

CU Direct Board Elects New Officers

RANCHO CUCAMONGA, Calif. -- Henry Wirz, president and CEO of SAFE Credit Union, has been elected chairman of the board of CU Direct Corp. CU Direct is the administrator of Credit Union Direct Lending and DecisionApp, a point-of-sale lending platform for credit unions financing auto loans.

by Staff

July 5, 2005

1 min to read

RANCHO CUCAMONGA, Calif. -- Henry Wirz, president and CEO of SAFE Credit Union, has been elected chairman of the board of CU Direct Corp. CU Direct is the administrator of Credit Union Direct Lending and DecisionApp, a point-of-sale lending platform for credit unions financing auto loans.

The board also elected Jim Jordan, president and CEO of Schools Financial Credit Union, as vice president and Patsy Van Ouwerkerk, president and CEO of Travis Credit Union, as secretary. The new treasurer is Marge McNaught, senior vice president of lending at Premier America Credit Union.

Participants in CU Direct include more than 6,700 dealerships and 489 credit unions in 38 states.

Topics:F&I

More F&I

Sponsored•May 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series

F&I•May 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Photo of essential oil diffuser on desk next to laptop

F&I•May 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

F&I•May 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Photo of car tire and the tread mark it left in snow

F&I•by Hannah Mitchell•April 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Photo of robot holding a laptop

F&I•by Hannah Mitchell•April 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Photo of notepad and pen next to computer keyboard on desktop

F&I•April 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Photo of external keyboard on office deak next to window

F&I•April 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Woman in casual clothing sitting at a desk

F&I•by Rick McCormick•March 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Photo of man's hand on laptop computer keyboard with blank screen

F&I•March 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.