ONTARIO, Calif. — CU Direct, administrators of CUDL, is participating at the National Automobile Dealers Association (NADA) Convention for the 11th consecutive year.

During the convention, taking place Jan. 25-27 in New Orleans, CU Direct will be showcasing its advanced CUDL credit union lending network, offering two-way dealer management system (DMS) integration capabilities, along with its expanding suite of dealer solutions.

CU Direct will also highlight the latest generation of its CUDL AutoSMART program and vehicle-shopping website, as well as its new Auto PREMIER concierge program, which is scheduled for national rollout in early 2014.

CUDL AutoSMART connects 9,500 participating dealers to more than 1,000 credit unions and their 38 million credit union members nationwide, providing a valuable resource for dealers to promote their stores and vehicle inventory. Currently, the AutoSMART site has more than 1.45 million vehicles posted in dealer inventory.

The company’s CUDL Dealer Portal offers a state-of-the art site that helps dealers secure credit union financing for their customers and access pre-qualified credit union members that are in the market for an automobile, increasing dealership opportunities through the CUDL credit union lending platform.