CUDL Credit Unions Break Into Top Five
A new report from Credit Union Direct Lending (CUDL) shows that the firm’s affiliated credit unions collectively represented the United States’ No. 5 source for auto loans in 2009.

ONTARIO, Calif. — A new report from Credit Union Direct Lending (CUDL) shows that the firm’s affiliated credit unions collectively represented the United States’ No. 5 source for auto loans in 2009. Last year marked the second straight year of market share gain for the lending solutions provider, which currently represents more than 780 credit unions across the country.
Andrea Salgado, market research analyst for CUDL, presented the findings in a recent Webcast. She tempered the news by noting that numbers from recent months paint a somewhat different picture.
“We gained a lot of share from the captive [lenders],” Salgado said. “For the last six months of 2009, we saw that captives were once again reclaiming market share.”
The prior year’s No. 1 lender was Toyota Financial Services, which dropped into the No. 2 slot in 2009, trading places with Chase Auto Finance. Chase and Wachovia Dealer Services, which moved up three places to No. 3, were the only lenders in the Top 10 to grow their portfolios in 2009. CUDL credit unions gained market share despite shrinking in volume by 8 percent — a slight decrease compared to lenders such as American Honda Finance and GMAC, who remained on the list despite decreasing loan volume by 40 percent and 33 percent, respectively.
Delinquencies and charge-offs continue to haunt all sources of auto financing as part of the fallout from the recent economic downturn.
“Indirect [loan] delinquencies have been trending upward in 2009 but, fortunately, they’re still below the high that we experienced in the fourth quarter of 2008,” Salgado said. “Charge-offs have been trending upward as well, finishing the fourth quarter of 2009 at 1.45 percent.”
Salgado did not speculate as to when those numbers will improve, but it is widely believed that restricted lending to less-than-prime credit tiers will help to reverse those trends in the near future. The report found that, in 2009, CUDL-affiliated credit unions sent the lion’s share of their approvals to the prime lending tier — 81.2 percent of new-vehicle originations and 72.1 percent of used-vehicle loans were for customers with FICO scores of 680 or higher.
More Auto Finance

New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →