FI showroom red and grey logo
MenuMENU
SearchSEARCH

CUDL Credit Unions Break Into Top Five

A new report from Credit Union Direct Lending (CUDL) shows that the firm’s affiliated credit unions collectively represented the United States’ No. 5 source for auto loans in 2009.

by Staff
April 12, 2010
CUDL Credit Unions Break Into Top Five

 

2 min to read


ONTARIO, Calif. — A new report from Credit Union Direct Lending (CUDL) shows that the firm’s affiliated credit unions collectively represented the United States’ No. 5 source for auto loans in 2009. Last year marked the second straight year of market share gain for the lending solutions provider, which currently represents more than 780 credit unions across the country.

Andrea Salgado, market research analyst for CUDL, presented the findings in a recent Webcast. She tempered the news by noting that numbers from recent months paint a somewhat different picture.

“We gained a lot of share from the captive [lenders],” Salgado said. “For the last six months of 2009, we saw that captives were once again reclaiming market share.”

The prior year’s No. 1 lender was Toyota Financial Services, which dropped into the No. 2 slot in 2009, trading places with Chase Auto Finance. Chase and Wachovia Dealer Services, which moved up three places to No. 3, were the only lenders in the Top 10 to grow their portfolios in 2009. CUDL credit unions gained market share despite shrinking in volume by 8 percent — a slight decrease compared to lenders such as American Honda Finance and GMAC, who remained on the list despite decreasing loan volume by 40 percent and 33 percent, respectively.

Delinquencies and charge-offs continue to haunt all sources of auto financing as part of the fallout from the recent economic downturn.

“Indirect [loan] delinquencies have been trending upward in 2009 but, fortunately, they’re still below the high that we experienced in the fourth quarter of 2008,” Salgado said. “Charge-offs have been trending upward as well, finishing the fourth quarter of 2009 at 1.45 percent.”

Salgado did not speculate as to when those numbers will improve, but it is widely believed that restricted lending to less-than-prime credit tiers will help to reverse those trends in the near future. The report found that, in 2009, CUDL-affiliated credit unions sent the lion’s share of their approvals to the prime lending tier — 81.2 percent of new-vehicle originations and 72.1 percent of used-vehicle loans were for customers with FICO scores of 680 or higher. 

More Auto Finance

$5 bill poking out of blue jeans pocket
Auto Finance•by Hannah Mitchell•October 14, 2026

Interest Rates Further Squeeze Auto Consumers

Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.

Read More →
Staircase with no rails next to red-painted wall
Auto Finance•by John Tabar•October 8, 2026

Mind Your Process

Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.

Read More →
Scrabble letter tiles spelling fraud
Auto Finance•by Gil Van Over•September 30, 2026

Top Five Credit Application Fraud Flags

Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.

Read More →
Ad Loading...
Paper money, car key fob and calculator
Auto Finance•by Hannah Mitchell•September 14, 2026

More Auto Loans for the Taking in August

Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.

Read More →
A fan of $100 bills sitting on a white envelope
Auto Finance•by Hannah Mitchell•August 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Ad Loading...
man sitting at desk using a calculator
Auto Finance•by Lauren Lawrence•August 10, 2026

Auto Refi Savings Surge

Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.

Read More →
Tiny toy car in front of small stacks of coins
Auto Finance•by Hannah Mitchell•August 5, 2026

Subaru Enters Lending Business

The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Finance•by Lauren Lawrence•August 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
Photo of document next to calculator and inkpen
Auto Finance•July 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →