FI showroom red and grey logo
MenuMENU
SearchSEARCH

Daimler Financial Services Americas Teams With Liberty Mutual

Daimler Financial Services Americas is supporting the retail sales launch of the smart fortwo in the United States with a comprehensive package of finance and insurance products for consumers and dealers.

by Staff
February 6, 2008
2 min to read


Farmington Hills, Mich. — Daimler Financial Services Americas is supporting the retail sales launch of the smart fortwo in the United States with a comprehensive package of finance and insurance products for consumers and dealers.


Daimler Financial is providing inventory financing for smart USA Distributor LLC, wholesale financing for dealer inventories, retail financing for smart fortwo owners and has teamed up with Liberty Mutual Insurance Company to create a smart USA-branded retail insurance program that is licensed in all 50 states.

Ad Loading...



“Our Daimler Insurance team, working with Liberty Mutual, has created a personal auto insurance plan for smart fortwo drivers that can save customers hundreds of dollars a year on their car insurance,” said Klaus Entenmann, president and CEO of Daimler Financial Services Americas. “Our retail and insurance packages offered by smart center dealers will allow smart fortwo owners to take advantage of one-stop shopping to quickly get rolling in this amazing vehicle.”



The highlights of this personal auto insurance plan for smart fortwo drivers is called “Insurance foryou” and features: 12-month guaranteed rate; genuine smart fortwo replacement parts; new-vehicle replacement coverage in the first year of ownership and within 15,000 miles; 24-hour roadside assistance anywhere in the U.S. and Canada; towing to your nearest smart dealer or qualified repair facility; 24-hour claims service, seven days a week.


"smart USA is excited to partner with two fantastic companies who pride themselves on outstanding customer service. Both Daimler Financial Services and Liberty Mutual have a long history of success in the United States," said David Schembri, president, smart USA.


This consumer car insurance program is innovative in the captive financing market as all customer touch points are being used to promote the program, including F&I manager referral, Website enrollment, finance billing inserts and cross-selling by Liberty Mutual field agents and call center agents.



“Our research has shown that well-known major insurers may not have been fully prepared to quote on a brand new vehicle that is creating a brand new segment in the U.S. market,” said Anamika Singhal, general manager, Daimler Insurance Americas. “With Liberty Mutual as a partner on Insurance foryou, the program enables smart fortwo owners to obtain a highly competitive quote along with a special discount which helps get vehicles on the road, especially for those thousands of customers who made advanced reservations on the purchase of the smart fortwo months ago.”

Topics:F&I

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →