DC Offers Pre-Owneds to Dealers Online
Web-based sales of pre-owned Chrysler Group and Mercedes-Benz vehicles on an online auction basis kicked off in February under the auspices of lessors Chrysler Financial and Mercedes-Benz Credit.
Consisting primarily of off-lease vehicles, the units will be offered in an arrangement with Manheim Online first to Chrysler Group and Mercedes-Benz dealers. The closed auction bidding will go on for 48 hours, according to DaimlerChrysler remarketing vice-president Kelly Mankin, before access is opened to all dealers served by Manheim Online.
Both the Chrysler and Mercedes sites offer vehicle condition reports and photos, with bidding similar to that in a traditional auction. Final bidders are offered transportation assistance.
“The new online purchase enhancements are a powerful prospecting tool and will allow multi-franchise dealers nationwide to bid on a vehicle without costs associated with having to travel to auctions,” Mankin said.
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