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DC Offers Pre-Owneds to Dealers Online

by Staff
February 27, 2003
1 min to read


Web-based sales of pre-owned Chrysler Group and Mercedes-Benz vehicles on an online auction basis kicked off in February under the auspices of lessors Chrysler Financial and Mercedes-Benz Credit.


Consisting primarily of off-lease vehicles, the units will be offered in an arrangement with Manheim Online first to Chrysler Group and Mercedes-Benz dealers. The closed auction bidding will go on for 48 hours, according to DaimlerChrysler remarketing vice-president Kelly Mankin, before access is opened to all dealers served by Manheim Online.

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Both the Chrysler and Mercedes sites offer vehicle condition reports and photos, with bidding similar to that in a traditional auction. Final bidders are offered transportation assistance.


“The new online purchase enhancements are a powerful prospecting tool and will allow multi-franchise dealers nationwide to bid on a vehicle without costs associated with having to travel to auctions,” Mankin said.


Topics:F&I

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