ALBANY, N.Y. — DealerFenix introduced a new reporting, workflow and activity solution for auto dealerships. The DealerFenix platform is integrated with, and sits on top of, a dealership management system (DMS) and is designed to improve process adherence and consistency. DealerFenix allows dealers to easily track key performance indicators (KPIs), eliminate manual and repetitive tasks, and automate dealership workflow processes to ensure nothing slips through the cracks.

“For more than 20 years, I have worked with dealers and watched the way they used their DMS and reporting systems, but there was always something missing,” said Praveen Tamvada, founder and president of DealerFenix. “Most processes in a dealership involve multiple people in several departments, and there has never been an easy way to track where a project is, who has done what, or who has yet to do something, until now.”

DealerFenix’s reporting system incorporates a dashboard that allows dealers to view KPIs across all departments in one application. Custom email and text notifications can be set up for any metrics that dealers want to track. Dashboard widgets allow dealers to drill down into transaction-level detail, and all reports are accessible on mobile devices, according to Tamvada.

“Most reporting systems just pull out and present data, but I designed DealerFenix to be intelligent and actionable,” he said, noting that most reports that show grosses from F&I or service aren’t accurate because they don’t factor in adjustments made in accounting. DealerFenix makes it easier to investigate discrepancies and includes these adjustments to provide managers with the most accurate information.

Workflow automation improves process adherence and provides a level of consistency that improves employee and customer satisfaction. The DealerFenix workflow solution allows the creation of if/then rules that eliminate repetitive and manual tasks. For example, when an RO is closed, DealerFenix can instantly send a notification to the customer that their vehicle is ready to be picked up and can automatically generate an invoice.

DealerFenix can be used to create a workflow for any dealership process. The solution comes with a number of built-in, customizable workflows including vehicle reconditioning, contracts in transit, accounts payable, title tracking and manager approvals. Every time a status change is indicated in the DMS, DealerFenix alerts the appropriate team members and triggers an actionable activity, leading to the completion of the next step in the process, Tamvada said.  

“So many processes in dealerships require different departments to work together, but without a system to track everything, people forget things or make errors that lead to costly mistakes. I set out to make DealerFenix more than just a reporting solution. This is an affordable system that includes a workflow and activity system designed to make dealers more successful.”

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