Dealers More Optimistic About Used-Car Market vs. New
Sentiment speaks to recent auto finance data showing prime and superprime car buyers shifting toward used, where the average monthly payment was $139 less than the record $504 average monthly payment for new in the second quarter.

Photo via order_242/Wikimedia (Creative Commons)
ATLANTA — Franchise dealers now view the pre-owned market more optimistically than the new-vehicle market, according to a new sentiment index from Cox Automotive.
The finding speaks to the current shift of car buyers with prime and subprime credit toward the used market. The shift comes as the average new-vehicle loan payment reached a record $504, about a $139 difference from the average used-vehicle loan payment, according to a recent Experian Automotive finding.
Franchise dealers also have a markedly more optimistic view than their independent counterparts, as tracked by the Cox Automotive Sentiment Index, which debuted earlier this month.
The index covers the third quarter and reports data gathered from 1,033 dealer respondents during a survey between July 31 and Aug 7. The survey also included responses about the second quarter.
Dealers were asked to rate their sentiment on a scale of zero to 100, where zero is poor, 50 fair, and 100 good.
Franchise dealers rated the used-vehicle sales environment as 68 on average, down from 70 in the second quarter. Independent dealers rated their sentiment as 53, up from 50 in the second quarter. Franchise dealers rated their used-vehicle inventory as 55, while independents rated it at 47.
Sentiment about new-vehicle sales was less optimistic. Franchise dealers rated sentiment at 57, and rated their sentiment about new vehicle inventory levels at 56.
Dealers haven't sounded the alarm about credit availability among their customers, but the issue is more acute with independent dealers. Franchise dealers listed credit as the eighth highest factor that's holding back their business, while independent dealers ranked it third. The top concerns were market conditions for franchise dealers and limited inventory for independent dealers.
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →