NASHVILLE, Tenn. – Dealerskins, a division of Dominion Enterprises and a provider of automotive dealer web solutions, has partnered with Mazda North American Operations to create uniquely-branded, independent Websites for Mazda dealerships.

"Mazda has a great reputation for performance and excellence, and we are honored they have entrusted us with such a critical web marketing initiative. We are committed to earning that trust each and every day by providing outstanding support," said Kerry Cave, Dealerskins national sales director.

As the preferred provider of Web solutions for Mazda dealers, Dealerskins will create custom, expertly designed websites for each dealer, and will provide training and support.

Mazda dealers also will receive Dealerskins' proprietary sales tools including its Ups! search engine optimization and keyword report, Redline Configurator, Autobahn Inventory, and CarFax vehicle history check. Dealers may choose from three packages, each offering a variety of tools that maximize site traffic and leads, and convert those leads into more sales and service opportunities.

"We are excited about this partnership with Dealerskins, as it will give many of our dealers an interactive edge in the digital space. With more and more consumers researching automotive brands online it is important that our dealers have a strong web presence," said Rudolph Privitelli, group manager of relationship marketing of Mazda North American Operations.

"In many cases, a consumer decision on whether they visit a dealership is made from their experience online. Our dealers invest a significant amount of money, time, and care into their facilities to deliver the Mazda brand promise of Zoom-Zoom. In this new shopping reality, that same care and attention must go into the design of their website—their virtual showroom."