DealerTrack Partners With Aimbridge
DealerTrack Holdings Inc., a provider of on-demand software and data solutions for the automotive industry, has developed a new interface linking dealers with credit unions served by Aimbridge Lending Solutions, a provider of lending technology and premium services to credit unions across the country.
LAKE SUCCESS, N.Y. — DealerTrack Holdings Inc., a provider of on-demand software and data solutions for the automotive industry, has developed a new interface linking dealers with credit unions served by Aimbridge Lending Solutions, a provider of lending technology and premium services to credit unions across the country.
The relationship will combine DealerTrack's extensive network of more than 22,000 automotive dealers nationwide with Aimbridge's proprietary credit union filtering process.
Dealerships can use DealerTrack to make an automated request to Aimbridge's lending system and determine whether the applicant is pre-approved at any credit union, already a credit union member, or fits any other filter the Aimbridge system supports. Dealers then select an appropriate credit union and submit the loan application to Aimbridge, where it is processed through an integrated lending workflow system on behalf of the lending credit union. By lusing the integrated technology, credit unions can increase automotive loan leads while maintaining attractive loan capture ratios.
"Automotive loans have always been an integral source of revenue for the credit union industry, and Aimbridge is committed to helping credit unions maximize their business in the auto sector," said Stephen Bentley, founder of Aimbridge. "Our strategic partnership with DealerTrack will help our credit union clients increase their loan opportunities while maintaining a high capture ratio. It is a win-win situation."
"We are pleased to welcome Aimbridge to the DealerTrack network," said David Trinder, senior vice president of network solutions at DealerTrack. "It is important to us that we enable dealers to deliver all possible financing options to their customers. The addition of Aimbridge and their technology greatly adds to the options dealers can offer."
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →