Dealix Commerce Services Announces the Dealix Lead Trading Platform at NADA
Dealix Commerce Services, a
provider of online marketing to the auto industry, announced the launch of
the Dealix Lead Trading Platform at the National Automobile Dealers
Association (NADA) Convention in New Orleans, Louisiana.
The Lead Trading Platform (LTP) is a set of products and services that allow
Dealix clients to acquire, process, and distribute automotive sales leads
using Internet technology. It is the result of four years of development and
testing within the company's own consumer car buying service.
The Lead Trading Platform features several components, available separately
or as cross-functional units. Dealix LTP Acquisition offers technical and
business services in the area of online lead acquisition. Dealix LTP
Processing features services in lead quality
control. Dealix LTP Distribution delivers processed leads to clients' auto
dealer networks. According to Dealix, combinations of these components are flexible enough to
support the needs of customers ranging from single-store franchises to
manufacturer dealer networks.
"Internet sales leads represent a vast marketing channel for the auto
industry," explained Dealix CEO Jon Christensen. "Any company that makes,
promotes, or sells new vehicles
has discovered that Internet leads are an opportunity to be grabbed...or to
be missed.
As leaders in the field since 1998, we are positioned to help both our large
and small clients reach their potential in this area."
About Dealix Commerce Services
Dealix Commerce Services, formerly known as InvoiceDealers, helps its
clients use the Internet to promote and sell cars. The company's products
and services are used by auto dealers, dealer groups, and
automotive manufacturers nationwide.
Dealix Commerce Services is a unit of Dealix Corporation, based in Palo
Alto, California.
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