See Also: Protecting the Finish
Dent Wizard Promotes Regional Director to Director of National Sales
Dent Wizard International has promoted Matt Trudeau to director of national sales for Dent Wizard’s F&I programs.Trudeau will work closely with Dent Wizard’s major national accounts and develop new opportunities with national F&I companies, dealer groups, OEMs and other strategic partners, the company stated.
by Staff
June 9, 20161 min to read
LOUIS — Dent Wizard International has promoted Matt Trudeau to director of national sales for Dent Wizard’s F&I programs.
As director of national sales, Trudeau will work closely with Dent Wizard’s major national accounts and develop new opportunities with national F&I companies, dealer groups, OEMs and other strategic partners, the company stated.
“Matt is a confident, knowledgeable, and experienced team player,” said Lindsey Bird, Dent Wizard’s vice president of aftersales. “In his nearly two decades with the company, he’s participated in the evolution of Dent Wizard’s world-class appearance programs. I have no doubt that his skills will serve him well in his new role.”
Trudeau, a 19-year veteran of Dent Wizard, has held many management positions in the company. He has served as sales manager, regional sales manager and district manager for New York State, according to the company. His most recently served as F&I director for the Northeast region.
More F&I
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
Sponsored•September 8, 2026
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →