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Detroit Hopes No Down Payments Will Get Consumers Into Showrooms

by Staff
November 6, 2002
1 min to read


Facing the slowest sales in four years, the major automakers are trying a new approach to get consumers into showrooms: no down payments. The move is the latest twist in the incentive war that General Motors Corp. ignited a year ago with its zero percent financing offer, according to the Wall Street Journal.


Other manufacturers quickly followed with similar deals, but in recent months the tactic has been losing its effectiveness, according to the Journal.

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Now comes a whole new wave of deals, designed to entice buyers who may have balked at the

down payments of $1,000 or more that were typically required to close a deal. The programs, all of which run until January, are meant to show nervous consumers that they can get a new car right now without having

to tie up any money, according to the Journal.

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