Norfolk, Va. — Dominion Enterprises, a media and information services company, announced that it has acquired InterActive Financial Marketing Group (IFMG), a special finance lead generation and marketing company serving franchise auto dealers nationwide. Terms of the transaction were not disclosed.

Networked with more than 2,000 automotive franchises and 400 lenders, IFMG specializes in obtaining high quality special finance customers from its family of brands that includes Web sites and phone numbers in the industry such as CarLoan.com, 1-800-Car-Loan, AutoLoan.com and 1-800-Auto-Loan. The company was founded in 1989, and its 75 employees in Richmond, Va., help dealers identify, track and follow up on ready-to-buy prospects.

“The market for special finance leads is strong and growing. Since roughly half of U.S. consumers have credit scores below 640, franchise dealers are increasingly serving this market — and IFMG’s closing rates on these leads are the highest in the segment,” said Mitch Brooks, executive vice president of Dominion Enterprises.

Conrad M. Hall, president and chief executive officer of Dominion Enterprises, said of the acquisition, “We are firmly committed to providing the automotive industry with the best products and services. The acquisition of IFMG further extends Dominion Enterprises’ leadership position in offering technology and Web solutions that help auto dealers grow their business.”

Dominion Enterprises’ portfolio of businesses for the automotive industry currently includes: Dealer Specialties, @utoRevenue, Dealerskins, Cross-Sell, Just Automotive, Mailmark, SelectQu, and XIGroup.

Travis Weisleder, co-founder of IFMG, will continue to lead the company as general manager. “We are excited to join an organization that has such a strong track record in the automotive industry. Being part of Dominion Enterprises will enhance our ability to provide high quality, targeted, consumer leads to our partners and grow our dealer network,” said Weisleder.