FI showroom red and grey logo
MenuMENU
SearchSEARCH

EasyCare Acquires CoVideo, Offers Dealers Video E-mail Tool

EasyCare recently acquired CoVideo, a technology company that offers a proprietary format for streaming video e-mail. Dealers will be able to use video e-mail to facilitate personalized, effective communications with current and prospective customers.

by Staff
December 16, 2010
EasyCare Acquires CoVideo, Offers Dealers Video E-mail Tool

 

2 min to read


ATLANTA and WEST LAFAYETTE, Ind. — EasyCare recently acquired CoVideo, a technology company that offers a proprietary format for streaming video e-mail. Dealers can use this technology to facilitate personalized, effective communications with current and prospective customers.

CoVideo utilizes video technology that leapfrogs existing video e-mail programs in ease of use, for both the sender and recipient.

Ad Loading...

“When customers are sent a video e-mail message, it makes an impression because of the face-to-face interaction and emotion conveyed by a ’real’ person," says Jennifer Silverberg, vice president of marketing and customer experience for EasyCare. "This helps strengthen the bond between the sales or service person at the dealership and the customer even before they ever walk into the dealership, because the customer feels they have already ‘met’. This process has proven especially effective on getting results on Internet leads.”

“CoVideo has developed an application that takes interpersonal communication with the customer to a new level. Whether it is communicating with customers in the dealer’s current database, responding to an Internet request, campaigning for new opportunities in service or sales, or giving the dealer or managers the ability to personally communicate with each other internally, the CoVideo process 'touches' the consumer differently and creates a bond that is stronger than any other we have seen,” said Larry Dorfman, chairman/CEO of EasyCare. “Also, it has created a much better way for us to communicate within our almost 600-person organization and the nearly 2,000 dealers we support with EasyCare benefits and services.”

“Over our six years in business we have worked with several dealerships and groups and gotten very strong results. We are excited to extend our reach significantly deeper into the automotive category as a part of EasyCare,” says Ed Mugg, CEO of CoVideo. “Dealers tell us that they count on EasyCare to bring them innovative solutions that differentiate their dealership and drive customer interest and loyalty, and we’re excited to add CoVideo to the EasyCare package of benefits.”

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →