NORCROSS, Ga. — EasyCare announced the appointment of Pete Lee as vice president of product development and business performance. Aside from leading the F&I product provider's product development and business performance teams, his focus will be on expanding the company’s line of F&I benefits, and helping dealers improve process and profitability, the company stated.

Lee brings 15 years of automotive experience to his new role, having began his career in 2001 at EasyCare. He left the firm in 2009 to develop additional skills over the next seven years, according to the company, and now returns to head up the comapny's product development and business performance teams.

“What brought me back to EasyCare is the culture and core values the company lives by. We offer our dealers an unprecedented level of support, engaging with them at every customer touchpoint to create passionate employees and customers,” Lee said. “We offer services beyond F&I, such as the Custom Dealer App, training programs led by industry-leading experts, dealer marketing and so much more. It’s a holistic approach to a dealership’s success.”