Edmunds: Domestic Incentives Lead to Flat November Sales

SANTA MONICA, Calif. -- This month's new vehicle sales are expected to increase to 1.23 million units, a three percent increase from November 2004 (but down one percent when adjusted for one additional selling day this year), according to Edmunds.com.

by Staff

November 29, 2005

2 min to read

The combined monthly U.S. market share for Chrysler, Ford and General Motors domestic nameplates is estimated to be 56.1 percent in November, down slightly from 56.3 percent in November 2004 but up from the record low of 52.3 percent in October 2005.

Edmunds.com predicts Chrysler will sell 178,000 units in November, up nine percent compared to November 2004 and up eight percent compared to October 2005. This would result in a new car market share of 14.5 percent for Chrysler in November, up from 13.7 percent in November 2004 and from 14.4 percent in October.

Edmunds.com predicts Ford will sell 211,000 units in November, down eight percent compared to November 2004 but up 16.0 percent compared to October 2005. This would result in a market share of 17.1 percent of new car sales in November for Ford, down from 19.2 percent in November 2004 but up from 15.8 percent in October.

According to Edmunds.com, GM will sell 301,000 units in November, up one percent when compared to November 2004 and up 19.0 percent compared to October 2005. GM's market share is expected to be 24.5 percent of new vehicle sales in November, down from 25.0 percent in November 2004 but up from 22.0 percent in October.

"The slow sales we observed during the first two weeks of November were partially offset by new promotions from the domestic manufacturers later in the month," said Jesse Toprak, executive director of industry analysis for Edmunds.com. "Due to relatively lower gas prices, recent sales promotions and seasonal factors such as increased demand for four-wheel-drive capabilities in inclement weather, we expect the large SUV and truck segments to recover significantly in December."

This month, Honda is predicted to sell 107,000 units, up 12.0 percent compared with November 2004 but down three percent compared with October 2005. Its market share is expected to decrease from 9.7 percent in October to 8.7 percent in November.

Nissan is predicted to sell more than 80,000 units in November, unchanged compared to November 2004 and up 11.0 percent from October 2005. Nissan's market share is expected to be 6.5 percent, up slightly from 6.3 percent in October.

Toyota is expected to sell 176,000 units, up 14.0 percent compared to November 2004 and up two percent compared to October 2005, resulting in a decrease in market share from 15.1 percent in October to 14.3 percent in November.

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