Edmunds.com Launches First Television Ad Campaign
Edmunds.com kicks off its first ever cross-platform ad campaign: "Ask the Car People."
SANTA MONICA, Calif. — Edmunds.com debuted a new television spot today to kick off its first ever cross-platform ad campaign: "Ask the Car People." The 30-second spot was shot at Edmunds.com's Santa Monica headquarters.
"As we host about 18 million visitors at Edmunds.com's online and mobile platforms every month, many people might be surprised to learn that this is our first television ad," said Michelle Denogean, Edmunds.com’s Vice President of Marketing. "Word of mouth has taken us a long way in driving our remarkable decade-plus exponential growth, and now it is time for us to proactively reach even more new and used car shoppers with the message that Edmunds.com's free tools make it simple for them to find and purchase the car that meets their every need."
Edmunds.com worked with New York-based ad agency Kaplan Thaler Group to produce the campaign. The TV spot will air in four markets today (Pittsburgh, Portland, Providence and Raleigh) and is being supported by a series of online display ads. The "Car People" may also make surprise appearances on Edmunds.com's Facebook, Twitter and Google+ pages, and in Edmunds.com's video library.
The launch of the campaigns comes a week after TrueCar and Yahoo! Autos announced that they’ve altered an exclusive deal the two companies signed last December. To read that story, click here.
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →