EFI Conference Extends Early Bird Discount as Room Block Nears Capacity
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

EFI Early-Bird discount extended until March 20.
EFI CONFERENCE
LAS VEGAS – Organizers of the Ethical F&I Manager's Conference announced that the event's discounted Early Bird rate has been extended to March 20. The 2026 event is scheduled for April 13–15 at The Cosmopolitan Las Vegas.
While attendees are registering for the event, they are also encouraged to reserve
their rooms at The Cosmopolitan as the event's discounted room block is already
nearing capacity.
The EFI Conference is designed for retail F&I professionals, F&I directors, GMs, and dealers, and it is the only dedicated forum to benefit the advancement and interest of the F&I office. With committed presentations from several top-tier F&I trainers, retail directors, retail F&I managers, providers, and legal experts, our goal is to create the most advanced and reliable resource for the F&I industry.
This year's agenda will feature the following topics and presenters:
- Technology Drives Production – Training Drives Results, presented by Reahard & Associate’s Rick McCormick
- Who Owns Your Online F&I? Reclaiming Revenue in the Digital Customer Journey, presented by Stephanie Pash, Automotive Finance Performance Strategist
- Driving Performance in a Competitive & Regulatory Environment, presented by Morgan Automotive Group’s Justin Buzzell
- Managing the Mayhem, presented by Rob Mancuso of Mancuso Automotive
- The State of Banking, presented by Fifth Third Bank Auto Division’s Terry Gilmore
- Staying Compliant in the F&I Office, presented by Shannon Robertson of AFIP
- The Invisible Profit Leak, presented by Scholfield Honda’s Lisa Rouse
- 12 Rules for an F&I Life, presented by Dustin Gingerich of Kokomo Auto World
- Inside the Approval Box: What Our Data Reveals About the Gap Between Approval and Funding, presented by SelectFI’s Tommy Vullo
- Turn Your Database into New Vehicle and F&I Sales, presented by Bob Lettis of 700Credit
- Driving Performance in a Competitive & Regulatory Environment, presented by Morgan Automotive Group's Justin Buzzell
For more information, visit the event's website.
To register for EFI, click here.
To reserve your room at The Cosmopolitan, click here.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →