EtchGuard Announces Lower Dealer Prices, Improved Benefits
EtchGuard International has announced new, lower auto dealer pricing and improved customer benefits on their glass etching programs, according to Gerard Marino, president and founder.
“The latest FBI report shows that auto theft continues well above 1 million vehicles per year, with an estimated 200,000-300,000 illegally exported out of the U.S. each year," Marino said. "Amazingly, even the average car buyer is aware of how severe the problem is. EtchGuard will not only protect a vehicle from theft, but now help recover a vehicle that is stolen and then exported out of the county.”
EtchGuard is accomplishing this by tying their database to the Web, according to Marino. “Law enforcement can request information on a vehicle they believe is stolen or one they’ve recovered, in their native language, through our Web site address which is etched into the glass, along with a identifying number unique to that vehicle. We’ll translate from and to their language and respond. We believe this to be the world’s first and only unified database for stolen and/or recovered vehicles,” Marino said.
“Sometimes its easy to forget that buyers want value, not just price. When a customer understands all they receive with EtchGuard (or VinTech) for the modest suggested retail price of $289, it’s easy to justify this purchase. This new International recovery service is besides our standard 3-year, $2,500 benefit paid for an unrecovered theft. The ‘icing on the cake’ is that many insurance companies offer a rate discount for etched vehicles. Essentially, the insurance company is paying to have it done,” Marino said.
“Dealers love it because at $289, with our new, lower prices there is a gross profit of almost $250, without charge-backs, installation or service headaches," Marino said. "Then there is the additional benefit of protecting the dealer’s inventory and even lowering their insurance premium if they have a theft problem.”
For more information or to view a 2-minute presentation video, visit www.etchguard.com or call 1-800-446-3136.
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →