EtchGuard Announces Lower Dealer Prices, Improved Benefits
EtchGuard International has announced new, lower auto dealer pricing and improved customer benefits on their glass etching programs, according to Gerard Marino, president and founder.
“The latest FBI report shows that auto theft continues well above 1 million vehicles per year, with an estimated 200,000-300,000 illegally exported out of the U.S. each year," Marino said. "Amazingly, even the average car buyer is aware of how severe the problem is. EtchGuard will not only protect a vehicle from theft, but now help recover a vehicle that is stolen and then exported out of the county.”
EtchGuard is accomplishing this by tying their database to the Web, according to Marino. “Law enforcement can request information on a vehicle they believe is stolen or one they’ve recovered, in their native language, through our Web site address which is etched into the glass, along with a identifying number unique to that vehicle. We’ll translate from and to their language and respond. We believe this to be the world’s first and only unified database for stolen and/or recovered vehicles,” Marino said.
“Sometimes its easy to forget that buyers want value, not just price. When a customer understands all they receive with EtchGuard (or VinTech) for the modest suggested retail price of $289, it’s easy to justify this purchase. This new International recovery service is besides our standard 3-year, $2,500 benefit paid for an unrecovered theft. The ‘icing on the cake’ is that many insurance companies offer a rate discount for etched vehicles. Essentially, the insurance company is paying to have it done,” Marino said.
“Dealers love it because at $289, with our new, lower prices there is a gross profit of almost $250, without charge-backs, installation or service headaches," Marino said. "Then there is the additional benefit of protecting the dealer’s inventory and even lowering their insurance premium if they have a theft problem.”
For more information or to view a 2-minute presentation video, visit www.etchguard.com or call 1-800-446-3136.
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