EV Buyers Tend to Be Young and Male
J.D Power study finds millennial men lead the segment, with Gen X close behind.
The average electric-vehicle buyer credit score has fallen as more mass-market buyers purchase electrified models.
IMAGE: Pixabay/stux
Millennial men are the leading buyers of electric vehicles, according to J.D. Power data gathered for 2022.
The younger generation, and male buyers in particular, are the leading consumer segment in the growing EV corner of the auto market. Just about 29% of EV buyers are women, compared to 40% for all vehicle purchases.
The statistics exclude Tesla numbers.
Generation X is behind millennials as the second-biggest EV-buying population, the data found.
EV buyers skew toward the more well-to-do, since the average model is more expensive. But more purchases are closing among mass-market buyers. The average EV buyer credit score fell from 800 in 2019 to 788 last year, J.D. Power found.
DIG DEEPER: 5 Automakers Handled Half of All EV Sales in 2022
Originally posted on Auto Dealer Today
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