First Advantage CREDCO, a provider of vehicle purchase requests and specialty credit reports to the automotive industry, announced the integration of its prospect lead solutions with Advent Resources Inc., a provider of high-value software solutions for the retail automotive vertical market. Under the agreement, First Advantage CREDCO will deliver its Lead Prospector Internet, Bankruptcy, Targeted and Subprime lead solutions through Advent’s customer relationship management platform, the Advent High Performance Sales System.

The integration of First Advantage CREDCO’s lead solutions will enable participating U.S. automotive dealers to efficiently target and manage customer prospects in their direct market area.

“Our integration with First Advantage CREDCO offers dealers the solutions they need to identify in-market prospects and to manage the lifecycle of a consumer’s automotive buying process,” said Advent Resources president, Tim Gill. “A consumer’s decision to purchase a vehicle doesn’t usually happen quickly, since most conduct a fair amount of research and comparison shopping first. Now we can provide dealers the tools they need to effectively communicate with consumers — and manage their purchasing expectations — throughout the buying lifecycle.”

Seamless integration gives dealerships a “click and go” process for managing lead prospecting information directly from Advent’s High Performance Sales System. This solution enables dealers to focus on showing cars and closing deals, not administering prospect leads.

“Our expanded relationship with Advent Resources enables our mutual customers to access quality consumer leads in an efficient manner,” said Eric J. Rumsey, president of First Advantage CREDCO. “Our suite of lead solutions allow dealers to optimally manage their contact strategy so they can maximize their marketing results and sales opportunities as consumers shop for and purchase vehicles.”

Since 1995, the two companies have enjoyed a successful business relationship based on First Advantage CREDCO’s credit information services. First Advantage CREDCO provides Advent dealerships with integrated, flexible credit reporting to help make fast, accurate and reliable business decisions. The integration of lead generation solutions expands this relationship, providing another value-added service to users of the Advent High Performance Sales System.