First Advantage CREDCO Introduces Consumer Decisioning Data
First Advantage CREDCO, a provider of automotive specialty credit reporting solutions, announced the introduction of a consumer information decisioning product, Credit Advantage. As part of a nationwide awareness campaign, the product is being offered free to all First Advantage CREDCO customers from Jan. 7 to Feb. 28, 2009.
First Advantage CREDCO, a provider of automotive specialty credit reporting solutions, announced the introduction of a consumer information decisioning product, Credit Advantage. As part of a nationwide awareness campaign, the product is being offered free to all First Advantage CREDCO customers from Jan. 7 to Feb. 28, 2009.
Credit Advantage delivers consumer data beyond essential credit scoring indicators, providing key demographic and lifestyle information to help participating U.S. automotive dealers identify the highest quality prospects and maximize profits.
Credit Advantage is conveniently delivered to automotive dealers along with First Advantage CREDCO's credit reports as part of the Executive Summary. Introduced by First Advantage CREDCO late last year, the Executive Summary is a free value-added decisioning report designed to help its customers quickly reference the most pertinent buyer credit and compliance information, including a summary of all auto and mortgage loan accounts to assist with structuring financing options.
The addition of Credit Advantage to the Executive Summary provides dealers with even greater insight for assessing consumer risk, such as:
· Length of Residence: The estimated length of time a household has been identified at the current address.
· Head of Household Income: A compilation of self-reported sources, as well as modeled outputs based on individual and household demographic data.
· Propensity to Pay: Indicates the household's inclination, probability or ability to pay as agreed.
"Dealers are facing a very different, more competitive automotive market," said Eric Rumsey, president of First Advantage CREDCO. "Credit Advantage helps address the effects of tightened credit demands by giving dealers a new, exclusive business decisioning tool to help them maximize their sales and lending opportunities."
Credit Advantage is powered by a database containing information on over 100 million U.S. households and over 200 million individuals. Data sources for Credit Advantage include self-reported data from over 100 manufacturer's product registrations; public data; records of consumer purchases made by catalogs, over the Internet and in retail stores; and modeled data used to predict information about consumers.
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →